In the summer of 2023, Association President Melody Hess was privileged to attend a presentation by Jess Esktrom, Founder of Headbands of Hope, as she shared her personal story of unwavering passion, enormous obstacles, and finally triumph as her dream became a reality. Jess shared one strategy for success sheused was to 'Map' her route plan from point Ato point B, in order to achieve her goal, which was nothing similar to a straight line, but included many twists and turns, road blocks, and stops along the way. Her map strategy was the visual that inspired the basis for the 2023 Conference theme.

As members of Financial Women in Texas, we all have both personal and professional aspirations in life as we Go The Distance to achieve our goals. Many may be reachable short-term, while others may take years and extraordinary effort to accomplish. Map Your Field of Dreams to reach your destination with some, then replace them with new ideas. We were fortunate enough to have Jess join us at our 14th Annual Conference to share her story in person.