"Beyond the Screen: Overcoming Digital Fatigue"
In today’s fast-paced digital world, banking consumers are increasingly overwhelmed by constant digital marketing messages. To break through the noise, you need to consider balancing technology with personal engagement. Join experts from Rivel Banking Research as we explore how an omnichannel approach—blending digital with meaningful interactions—can drive deeper customer connections, increase engagement, and strengthen brand loyalty.
Take Aways:
Understand the Impact of Digital Overload: Learn how the constant influx of digital marketing messages affects banking consumers and how to address their needs effectively.
Explore an Omnichannel Approach: Discover how blending digital technology with personal engagement creates meaningful customer interactions.
Enhance Customer Engagement and Brand Loyalty: Gain insights into strategies that drive deeper customer connections, increase engagement, and strengthen brand loyalty through a balanced marketing approach.
Emily works to establish partnerships with bank and credit union leadership using customer and prospect benchmark report data to help assess, tailor and track their marketing, customer retention and expansion strategies.
Previously, Emily served as a senior account executive for Gartner focused on banking, finance and insurance. There she worked with mid-sized enterprises and their technology leaders to solve pressing challenges. She specialized in partnering with CIOs and C-level executives as a strategic partner to understand their business priorities. Emily graduated from Louisiana State University in 2020 with a BS in management and a minor in entrepreneurship. She is currently pursuing her MBA at Louisiana State University in Shreveport.
Event Details: June 25, 2025
Event Time: 12:00PM - 1:00PM CST
Platform: Zoom Meeting Link
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